Today many brands and businesses are adopting hybrid live event production. A hybrid audio visual live production provides you with the flexibility to host your event in person while also giving virtual attendants an opportunity to watch and interact online. This allows you to reach a bigger audience and gather real-time feedback about your event. Here are 4 benefits of hosting a hybrid audio visual live event.
Reach a Larger Audience
No matter where your audience is located in the world, they can attend your event from the comfort of their own homes or offices. This increases your attendance rate, meaning more people will have access to your product, service, or experience. If your event targets to introduce a new product or service, this would help increase brand awareness and drive more sales for the new product.
Cost-Effectiveness
Regardless of your company's size, cost is a key factor when planning any type of event. If you're planning a corporate event that engages attendants from different countries, it can be expensive to fly everyone in from all over the world, book a hotel, and pay for meals. However, if you plan a hybrid audio visual event, you can save money on airfare and hotels for those who participate virtually. You can also save on venue costs because you don't have to book a large auditorium or a big service team for the event.
Create Shareable Content
Recording your event allows you to capture as much content as possible including the live event, behind the scenes, and testimonials from attendees who attended the event in person. All this content can be shared on your website or social media websites. Since recorded content has a fairly long shelf life, this can extend its reach and impact for months or even years after your event is over.
Data Collection
One of the main benefits of hosting a hybrid audio visual live event is the amount of data you can collect from your audience. Hybrid events make it possible to capture detailed data about your participants. For instance, virtual attendants can offer live feedback or ask questions through social media, email, or phone calls during the event. All these data can be used to understand your audience better and build a database for future marketing campaigns.
Hybrid audio visual live events can offer great value to your business. However, for you to enjoy the above benefits and more, the event has to be well planned and produced. You need professional hybrid audio visual event planners who know to produce high-quality videos and broadcast them to your target audience. Contact a professional hybrid audio visual event planner from a place like AVEX today to help you plan a successful hybrid event.
